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It's not how good you are, it's how good you want to be
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Category : EconomyA handbook of how to succeed in the world helps the talented and timid alike make the unthinkable thinkable and the impossible possible. Original. more
Category : EconomyA handbook of how to succeed in the world helps the talented and timid alike make the unthinkable thinkable and the impossible possible. Original.
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Arden, Paul
Advertising guru Paul Arden is a creative genius whose extraordinary drive and energy is allied to a kind of common sense that just isn't, well, common. Paul Arden began his career in advertising at the age of 16. Formerly Creative Director at Saatchi and Saatchi, he is responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji and famous slogans which include 'The Car in front is a Toyota' and 'The Independent - It Is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis. Author's Residence: London
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